Methodology

Where the numbers come from

BlobCap combines two kinds of data: deals that have been reported publicly, and offers that sellers share with us anonymously. Every number carries a label saying where it came from.

Where each number came from

  • Public Reported by a named news outlet, court filing or company filing, and linked to its source.
  • Seller-reported Shared with us anonymously by the seller. Never shown one by one, only inside ranges.
  • Claimed A vendor's or broker's own published number. They may have a stake in it, so it's drawn hollow, never solid.
  • Talks only Reported negotiations with no confirmed deal. Listed, but left out of medians and ranges.

Comparing prices in the same unit

Each kind of data has its own unit: per company for workspace data, per year for news and forum licenses, per image, per minute of video, per title for books. A deal reported as a total is converted when we know enough: $250M over five years becomes $50M per year, and $600 for 300 minutes of footage becomes $2 per minute. Deals we can't convert are still listed, but they don't count toward the median.

The 5-report rule

Anonymous seller reports only count toward a range once at least 5 exist for that kind of data. Until then, ranges use public deals and published benchmarks only. That way no single seller's offer can be picked out.

Review

Every anonymous submission is reviewed by a person before it counts. We reject entries that look fake, duplicated, or that identify a company.

What we don't do

We don't broker deals, take a cut, or take money from buyers. That's the point: every other source of these numbers is run by someone selling something.