Video

Unused footage, archives and made-to-order video

Median per minute

$2.5

Range

$0.7–$7.25

Based on

5 prices

median $2.5

$0.1$1$10

Claimed 2 Public 3

0 of 5 anonymous seller reports needed before they're added to this range. Add yours

Video is priced per minute or per hour. Creators sell unused footage through brokers, and studios license archives. Diverse, high-resolution footage gets the best rates.

What drives the price

Visual variety: talking heads sell for less than diverse scenes.
4K, drone and 3D footage earn premiums.
Footage that has never been published.
Clear rights for everyone who appears on screen.

Before you sign

✓Unused, never-posted footage is worth more. Don't sell your best clips cheaply.
✓Ask whether you keep the right to post the footage yourself.
✓Check the broker's cut against selling directly.

Deals

Date	Seller	Buyer	Reported price	Normalized	Terms	Source
Apr 2024	Creators and videographers Original footage for Adobe's video model	Adobe Big tech	~$2.62/min avg, up to $7.25/min	$2.62–$7.25 per minute	Per unit Training	Public Source ↗ Reported by Bloomberg.

Published rates & benchmarks

Ranges and medians published by reporters, vendors and brokers. Not single deals.

Date	Seller	Buyer	Reported price	Normalized	Terms	Source
2026	Video sellers (various) Median price for existing footage	Various Multiple buyers	$42 per hour (median)	$0.7 per minute	Per unit Training	Claimed Source ↗ Converted to per minute ($0.70). Creators selling their own footage were offered a median $95/hr.
2025	Creators Typical rate paid to creators	Troveo (broker) Broker	$0.75–3 per minute	$0.75–$3 per minute	Per unit Training	Public Source ↗ Visual variety pays more than talking heads.
Jan 2025	YouTube and TikTok creators Unused, never-posted footage	OpenAI, Google, Moonvalley (via brokers) Multiple buyers	$1–4 per minute	$1–$4 per minute	Per unit Training	Public Source ↗ Standard footage gets $1–2; 4K, drone and 3D get more. Reported by Bloomberg.
2024	Video sellers (various) Longer-form video	Buyers via Defined.ai Broker	$100–300 per hour	$1.67–$5 per minute	Per unit Training	Claimed Source ↗ Converted to per minute ($1.67–5).